10 Ways to Have a Terrible Online Reputation

Eric Welke How to & Tutorials, Reputation Management, Small Business Leave a Comment

How to have a terrible online reputation: the top 10 countdown By following these 10 steps, you are sure to have an awful online reputation. And you are guaranteed to lose business and customers. Ten: Do not care or pay attention to your online reputation. If you pay no attention to review sites, bother to have social media sites, or even a personal website, you can save time and money. If you don’t care about your online reputation and since anyone with Internet access can post reviews about your business online (even strangers half way across the world who have never heard of your business before) then you are well on your way to failing. You can keep holding your head high, as ignorance of your reputation can be blissful, especially if the ratings and online comments about your business are dissatisfactory. You will never know how the general public’s experience …

Courthouse

Lawyers: Leverage Client Feedback for More Referrals

Eric Welke Legal, Referral Marketing, Small Business Leave a Comment

It’s no secret: Many law firms work every single day to acquire new clients. Most attorneys know the law exceptionally well, inside and out. Many are also very good at managing the business and financial elements of their practice. However, marketing and sales can be whole different animal. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your practice, none of these passive channels quite equal the value of a positive, direct client referral. According to Wharton School of Business, a referral client costs a lot less to acquire and has a higher potential for retention and loyalty. Statistically, a referred client has a 16% higher lifetime value than a non-referred client. Client referrals are one of the most powerful ways that you can use to grow your practice and are exponentially more effective than passive marketing methods. Almost any …

dental referrals

Dentists: Leverage Patient Feedback for More Referrals – Here’s How

Eric Welke Dental, How to & Tutorials, Referral Marketing, Reputation Management, Reputation Marketing, Small Business Leave a Comment

It’s no secret: Many dental practices struggle every single day to acquire new patients. Most dental professionals know their vocation exceptionally well, inside and out. They are also probably very good at managing the business and financial elements of their practice. However, marketing and sales can be a whole different animal. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your practice, none of these passive channels quite equal the value of a positive, direct patient referral. According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. Specifically, a referred customer has a 16% higher lifetime value than a non-referred customer. Patient referrals are one of the most powerful ways that you can use to grow your practice and are exponentially more effective than passive marketing …

WordPress Plugin: Feedback Tab / Review Us Button

Eric Welke How to & Tutorials, Online Reviews, Reputation Management, Tools, WordPress 3 Comments

RenegadeWorks has released a new WordPress plugin.  This plugin adds a floating feedback tab / clickable review us button to the side of your website. The tab / button stays in the same position as your visitors scroll down the page, but is not intrusive. It can be linked to: Your RenegadeWorks location page A feedback form A review site profile Anywhere else you wish The plugin is developed to have a great user experience: No Javascript is used to generate the floating widget, only HTML and CSS The feedback tab button has a hover effect when the cursor is dragged over it to encourage interaction When the widget button is clicked a new browser tab will open to the page you specify. This means the visitor stays on your site in the original tab so you don’t lose any traffic. Plugin Options The plugin is designed to be customizable …