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Lawyers: Leverage Client Feedback for More Referrals

Eric Welke Legal, Referral Marketing, Small Business Leave a Comment

It’s no secret: Many law firms work every single day to acquire new clients. Most attorneys know the law exceptionally well, inside and out. Many are also very good at managing the business and financial elements of their practice. However, marketing and sales can be whole different animal. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your practice, none of these passive channels quite equal the value of a positive, direct client referral. According to Wharton School of Business, a referral client costs a lot less to acquire and has a higher potential for retention and loyalty. Statistically, a referred client has a 16% higher lifetime value than a non-referred client. Client referrals are one of the most powerful ways that you can use to grow your practice and are exponentially more effective than passive marketing methods. Almost any …