The Customer Experience Management Guide: Improve CX Strategy

Eric Welke Customer Experience, Guides, How to & Tutorials, Online Reviews, Reputation Management Leave a Comment

“Well, I’m never going there again.” Those are words you hope to never hear regarding your business. It can, unfortunately, happen. That phrase is proof positive that your business failed in its mission to provide a quality experience. You spent years of your life learning and developing your skills but sometimes the customer’s experience can fall short based on something other than those skills. These negative experiences, for the sake of your business, are hopefully few and far between. If they do happen though, there are steps you and your employees can take to make sure they don’t happen often. These steps are not a list of best practices, but rather a guide on how to be intentional about each interaction with prospective or current customer, patients and clients. By being more intentional you can improve your business’ overall quality and reputation. In short, it is a guide on why …

dental referrals

Dentists: Leverage Patient Feedback for More Referrals – Here’s How

Eric Welke Dental, How to & Tutorials, Referral Marketing, Reputation Management, Reputation Marketing, Small Business Leave a Comment

It’s no secret: Many dental practices struggle every single day to acquire new patients. Most dental professionals know their vocation exceptionally well, inside and out. They are also probably very good at managing the business and financial elements of their practice. However, marketing and sales can be a whole different animal. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your practice, none of these passive channels quite equal the value of a positive, direct patient referral. According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. Specifically, a referred customer has a 16% higher lifetime value than a non-referred customer. Patient referrals are one of the most powerful ways that you can use to grow your practice and are exponentially more effective than passive marketing …

WordPress Plugin: Feedback Tab / Review Us Button

Eric Welke How to & Tutorials, Online Reviews, Reputation Management, Tools, WordPress 3 Comments

RenegadeWorks has released a new WordPress plugin.  This plugin adds a floating feedback tab / clickable review us button to the side of your website. The tab / button stays in the same position as your visitors scroll down the page, but is not intrusive. It can be linked to: Your RenegadeWorks location page A feedback form A review site profile Anywhere else you wish The plugin is developed to have a great user experience: No Javascript is used to generate the floating widget, only HTML and CSS The feedback tab button has a hover effect when the cursor is dragged over it to encourage interaction When the widget button is clicked a new browser tab will open to the page you specify. This means the visitor stays on your site in the original tab so you don’t lose any traffic. Plugin Options The plugin is designed to be customizable …