The Customer Experience Management Guide: Improve CX Strategy

Eric Welke Customer Experience, Guides, How to & Tutorials, Online Reviews, Reputation Management Leave a Comment

“Well, I’m never going there again.” Those are words you hope to never hear regarding your business. It can, unfortunately, happen. That phrase is proof positive that your business failed in its mission to provide a quality experience. You spent years of your life learning and developing your skills but sometimes the customer’s experience can fall short based on something other than those skills. These negative experiences, for the sake of your business, are hopefully few and far between. If they do happen though, there are steps you and your employees can take to make sure they don’t happen often. These steps are not a list of best practices, but rather a guide on how to be intentional about each interaction with prospective or current customer, patients and clients. By being more intentional you can improve your business’ overall quality and reputation. In short, it is a guide on why …

10 Ways to Have a Terrible Online Reputation

Eric Welke How to & Tutorials, Reputation Management, Small Business Leave a Comment

How to have a terrible online reputation: the top 10 countdown By following these 10 steps, you are sure to have an awful online reputation. And you are guaranteed to lose business and customers. Ten: Do not care or pay attention to your online reputation. If you pay no attention to review sites, bother to have social media sites, or even a personal website, you can save time and money. If you don’t care about your online reputation and since anyone with Internet access can post reviews about your business online (even strangers half way across the world who have never heard of your business before) then you are well on your way to failing. You can keep holding your head high, as ignorance of your reputation can be blissful, especially if the ratings and online comments about your business are dissatisfactory. You will never know how the general public’s experience …

dental referrals

Dentists: Leverage Patient Feedback for More Referrals – Here’s How

Eric Welke Dental, How to & Tutorials, Referral Marketing, Reputation Management, Reputation Marketing, Small Business Leave a Comment

It’s no secret: Many dental practices struggle every single day to acquire new patients. Most dental professionals know their vocation exceptionally well, inside and out. They are also probably very good at managing the business and financial elements of their practice. However, marketing and sales can be a whole different animal. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your practice, none of these passive channels quite equal the value of a positive, direct patient referral. According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. Specifically, a referred customer has a 16% higher lifetime value than a non-referred customer. Patient referrals are one of the most powerful ways that you can use to grow your practice and are exponentially more effective than passive marketing …

The Complete Guide to Hotel Reputation Management

Eric Welke Guides, Hospitality, Reputation Management Leave a Comment

Lucy and her family are traveling to your area for a fun, relaxing vacation. Before they can depart, they have to make all their travel arrangements. Since Lucy has never been to your area, she decides researching hotels online will be her best option for finding an enjoyable place to stay. She compares reviews on the popular website TripAdvisor. Lucy decides to make reservations and spend her money at a well-liked and highly reviewed hotel online. So the question stems, did she make her reservations at your hotel? If your hotel strives to succeed in Hotel Reputation Management, there is a good chance she picked you! Hotel Reputation Management Is Vital in Achieving Success If you want to run a successful hotel, then you must understand hotel reputation management. So, what exactly is reputation management for hotels? It is the supervision and inspiration of your hotel’s brand on the Internet. …

WordPress Plugin: Feedback Tab / Review Us Button

Eric Welke How to & Tutorials, Online Reviews, Reputation Management, Tools, WordPress 3 Comments

RenegadeWorks has released a new WordPress plugin.  This plugin adds a floating feedback tab / clickable review us button to the side of your website. The tab / button stays in the same position as your visitors scroll down the page, but is not intrusive. It can be linked to: Your RenegadeWorks location page A feedback form A review site profile Anywhere else you wish The plugin is developed to have a great user experience: No Javascript is used to generate the floating widget, only HTML and CSS The feedback tab button has a hover effect when the cursor is dragged over it to encourage interaction When the widget button is clicked a new browser tab will open to the page you specify. This means the visitor stays on your site in the original tab so you don’t lose any traffic. Plugin Options The plugin is designed to be customizable …